The candidates are presented on the Recreate Packaging website www.recreatepackaging.com and voting is open until 30 March 2016.
Recreate Packaging has received huge interest among design students and professional designers and also in social media. The designs are now displayed on the web and anyone can vote for the winner. In addition to the Public Choice Award, the competition jury will select winners in the student category and professional category. The awards will be granted in New York 11 May 2016, in connection with the Luxe Pack New York trade show.
The Recreate Packaging competition is organised by Stora Enso and has served as a great platform for developing innovative renewable packaging design since 2012. This time the competition focuses on three luxury packaging end-use areas: perfume & cosmetics, champagne & fine spirits and chocolate & confectionery. The board materials used for the designs include Ensocoat, CKB and Performa Brilliance by Stora Enso, and the challenge is to get the best out of the tactile properties of paperboard in luxury packaging.
Stora Enso said: “Luxury isn’t just about the product itself, but about the experience of the packaging that it comes in. A truly luxurious product isn’t just premium to the eye, but also to the touch. That is why tactile is the main inspiration behind this year’s theme – Luxury is Tactile.”
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