The brand and packaging specialist worked with Unilever’s design agency and print supplier to bring an opulent look for Comfort’s limited edition Luxurious ultra-concentrated fabric softener, creating a 3D effect to the pack using specialist print finishes and innovative ink.
Print trials showed that metallic inks weren’t producing a strong enough finish on the flexo label, so Sun Branding built artwork using two layers of white to increase opacity, then a solar gold varnish with real gold particles to bring sparkle to the pack. It also used IC3D’s 3D rendering software in the process.
Sun Branding account director Kevin McAulay said the innovative design would never have come about without a joined up approach between Unilever’s design agency, print supplier and the Sun Branding team.
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