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Home The ‘airplane mode’ effect and sustainable packaging
The ‘airplane mode’ effect and sustainable packaging

The ‘airplane mode’ effect and sustainable packaging

on: July 18, 2018In:
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Consumer testing finds that for shoppers, noticing and understanding sustainability claims on packaging on-shelf is as difficult as navigating a new city with your phone GPS in airplane mode.

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Source: Greener Package - Knowledge exchange for sustainable packaging.
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