The One brand aims to change the lives of over 5 million people by raising £20m by 2020.
It has to date raised over £14m and changed the lives of over 3m people by funding water projects in some of the world’s poorest communities.
One Juiced Water will play a key role in reaching that funding target, as it complements the existing water portfolio and provides a healthier alternative to the leading juiced water brands, containing up to 30% less sugar and no preservatives, sweeteners or added sugar. The new drinks are just 50% fruit juice: 50% British spring water; and a dash of natural flavouring.
This Way Up created packaging for One Juiced Water to reflect the new positioning for the range which is anchored in the brand Idea ‘There’s Good in Everyone’. This communicates the goodness in each bottle as well as the real difference purchasing and drinking One has on the millions of people who still live without access to safe clean water. T
The design features a heart shaped leaf set among a natural outdoor background printed in vibrant flavour coded colours. The branding communicates the idea of ‘goodness’ while allowing the illustrative backgrounds to communicate the simple, natural ingredients.
The range currently comprises three flavours – Raspberry & Apple, Orange & Mango and Cloudy Apple; all in 400ml bottles. They’re already available in UK airports via World Duty Free, on Thomas Cook Airlines, in bb’s Coffee & Muffins and independent café & deli stores nationwide via selected wholesalers.
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