Flexfresh is based on technology developed by Netherlands-based company PerfoTec who introduced a ground breaking packaging solution for flowers, that will make the use of water in the supply chain redundant.
Explaining the technology, Bas Groeneweg, director of PerfoTec, said that the shelf life of flowers can be extended using the AMAP (Active Modified Atmospheric Packaging) technology, where it has already a very major presence globally in Fresh Fruits and Vegetables markets. However, the humidity inside the packaging of flowers during transport can create diseases such as Botrytis, which was the great challenge. This was when Uflex, India’s largest global flexible packaging solutions company bought Perfotec Systems for India while it was facing similar issues with mangoes due to the tropical nature of the produce.
Ashok Chaturvedi, chairman and managing director, Uflex, was happy to accept the challenge and the team at Uflex developed a new Biodegradable film.
Using Perfotec’s Fast Respiration Meter, the oxygen demand of flowers is measured and using a patented laser technology makes micro perforation on Flexfresh film to allow enough oxygen for the flowers to stay alive and prevent them from excess oxidation.
The Flowers are “put to sleep” so to speak and can go without water for five days as the humidity is fed back in to the flower when it continues to breathe. Once the package is received by the customer and opened, the bouquet remains fresh in a vase for at least a guaranteed seven days.
The technology was demonstrated to Dutch Flower Group (DFG), who is said to have been extremely happy to see the results. One of DFG’s retail clients is the first launching partner and has now successfully integrated flowers in to their grocery home delivery service – without the hassle of using water and cooling facilities.
“This new solution is available for Fresh Flowers from grower to market in bulk liner bags, retail packs and also for internet deliveries covering the entire market requirements”, said Andrew Sharp, international business director, Perfotec.
Uflex has offered this film to PerfoTec exclusively for Europe, Americas and Africa. The Industry launch of the packaging will take place at the United Fresh Show which will be held in Chicago from 20-22 June.
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