Marketing is king in our country. Companies spend millions of dollars every year to make sure that their product is in front of the public at all times. One of the most popular ways to do this is to attach your advertising directly to the product using shrink labels or stretch labels. They use this type of label because it gives 360 degrees of marketable area for the design and printing. It is common to see this type of Shrink Sleeve Marketing used on soda bottles, laundry detergent and a host of other products.
Shrink sleeve products are made to fit over almost any shape or sized container. If you have a shampoo bottle shaped like a race car, then you can find a Shrink sleeve product to fit over it. You will want to find a quality Shrink Sleeve Manufacturer to create the label because the fit and the quality of the graphics can vary between vendors. Stretch labels can be applied either with an automated system or by hand. They are made from a thin plastic film that has some give to the material. That allows you to stretch it over the outside of the container. The benefits to this type of label are that:
- Its recyclable
- It doesn’t alter the color or the visibility of the contents of the container
- It is great for contests and games where you tear off the label and turn it in for a prize or discount. Many of the largest soda companies will use this type of label.
- Very cost effective and easy to utilize in house
Shrink Sleeve Labels can be printed on a multitude of material types including PVC, PETG, OPP and OPS. These materials allow for much higher image quality and color intensity than the plastic film of the stretch labels. Instead of only covering a portion of the container with an easy to remove label, a Shrink Sleeve Label will generally cover the entire container. Have you ever had an energy drink that you had to tear off the plastic over the top before you could open it? Those were Shrink Sleeve Products and they were in place to prevent product tampering. These sleeves have many benefits over the Shrink Sleeves but the downside is you can no longer apply these labels without help from the Shrinks Sleeve Manufacturer. Either way you go, these sleeves are a great way to add visibility to your product. For more about SleeveCo, click on Shrink and Stretch Sleeve Manufacturer.
Source: Stretch Sleeve Labels