Kerry Foods asked WowMe! to develop a design that would appeal to Men’s Health magazine readers and non-readers alike.
The magazine is highly regarded for food and nutrition advice.
The design brief was to create a look that resonates strongly with consumers who are looking for high quality, protein packed, nutritionally balanced meals.
WowMe! developed a design that Men’s Health readers are familiar with, featuring appetising photography and a structure that allows for possible range expansion.
Charlotte Bourne, Kerry Foods senior brand manager, said: “WowMe! really understood the brief from the start and as a result designed the perfect pack. The packs are clean, authoritative and have great stand out on shelf in the frozen aisle”.
Source: Packaging News | Jobs | Production | Design | Innovation