He will take responsibility for sales of Xeikon´s dry toner and liquid toner solutions for commercial, direct marketing, book and security applications as well as for digitally printed wall paper.
Van de Graaf has been in the industry for more than 20 years, joining from Pitney Bowes/Intimus International where he was account manager enterprise systems, Benelux and Austria.
His role included building up and strengthening relationships in the document market and all high volume projects in the Benelux and Austria.
Monika Olbricht, Xeikon sales director document printing, said: “Document Printing is one of Xeikon´s strategic business segments, and with Ser van de Graaf we have an experienced sales expert dedicated to this segment in the important markets UK, Ireland and the Netherlands. His background and energy will contribute significantly to Xeikon´s further business development in these regions.”
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